Freelance Graphic Designer
Social Media and User-Generated Content, Conversion Rate Optimization, Brand Awareness, Yearbook Creation
At Treering, I design and shape the visual experience across the brand—from social content to in‑app storytelling. I create yearbook themes and layouts, develop app animations that bring features to life, and build mockups that help users imagine what’s possible. Across every project, I focus on simplifying complex tools, inspiring creativity, and helping schools feel confident capturing and designing their yearbooks.
Brand Color Performance
Moss green outperformed our rich green brand color in ad testing, so we shifted toward brighter tones to drive stronger engagement.
Mock ups
I produce high‑impact mockups by selecting photography that aligns with grades, sports, and events, and integrating the team’s yearbook themes and covers to effectively showcase the app experience.
Treering offers 218 yearbook themes, and users are consistently drawn to seeing which designs others choose and which themes are trending.
Theme Popularity & Engagement
Testimonials
Theme Style guides
I present each theme and layout in a clean, visual format that makes Treering’s large theme library easy to browse and compare, helping schools confidently choose the style that fits their community.
App Animations & Visual Storytelling
I created app animations to highlight key graphics and layout designs, share examples of completed layouts, and inspire users to take more photos by showing which types work best within each design.
User-generated Content
I create user‑generated content and direct contributors on how to film themselves, ensuring a diverse range of faces for the brand. I refine scripts, edit all footage, record interface walkthroughs, and select music to bring each piece together.