Jo-simplify - Making a website feel like home
Web Design, SEO, Copywriting
When Joanne Langevin, founder of Jo-Simplify, reached out, she had a clear vision: she wanted her website to feel like one of her staged homes, warm, welcoming, and easy to fall in love with. Her business helps realtors and homeowners transform spaces with home staging and furniture rentals, but her current site wasn’t telling that story.
She came to me looking for a fresh start. Something simple, organic, and lead-generating. What she needed was a site that reflected her style and made it easy for visitors to take action.
So we rolled up our sleeves and got to work.
Plan of Action:
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I rewrote the About page to reflect Joanne’s journey and values, positioning her not just as a home stager but as a trusted partner. The tone is personal, confident, and rooted in her passion.
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The new site is a clean, mobile-friendly layout that is easy to navigate. I prioritized straightforward design and CTAs.
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Before-and-after photos are front and center, showcasing Jo-Simplify’s real work, not stock images. Every image is professionally captured and entirely original, giving visitors a clear, authentic look at the transformations Joanne creates.
