Eggert Electric
Eggert Electric has been doing well in the Chattanooga area, but they are looking to expand their business by reaching out to larger companies in Alabama and Georgia. To achieve this, they need to revamp their company image and present a more professional and polished look.
Eggert had a clear vision of where he wanted his company to be. He aimed to work with bigger clients, but his logo didn't convey his credibility and abilities. Although he had business cards, the feedback he received suggested that it was time for a logo revamp. Eggert wanted his business to look dependable and timeless, like the "big boys." A successful logo would give his clients an impression that his company was bigger, and he could expand his contracted labor as a result. He was keen on using a red, white, and black color scheme for the logo.
